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Hot Key Leads Launched – Press Release

November 29th, 2010 by jonathan.barrett

Following the highly successful launch of our telephone qualified life leads, engage are building on our market leading product and service with the introduction of Hot Keyed Life leads.

Generated from the same team who provide our life leads, we are now able to transfer a lead directly to you and provide a professional handover with a summary of the call and what the client is looking for.

The life leads are available either regionally or nationally and will only be transferred if they meet out strict guidelines, namely:
• sum assured of over £75k (our average is currently £167k)
• they want to talk to an adviser about life cover and/ or CIC
• they know what the product is and have a need for it
• they have not rebroked their cover in the last 6 months.
Our hot keyed life leads are available from £60 per lead.

Engage:cs has differentiated itself from the market not only on the quality of our life leads, but also on our approach to invalids and simply put, if the lead does not want to talk to you, we will replace it and don’t just take our word for it, see what some of our clients say.

Improving Lead Generation

November 29th, 2010 by andrew.rosser

Lead generation is a tough business to crack. And one of the eternal difficulties is just simply that customers are people and people’s behavior is tough to predict! You can create a seemingly viable and valid lead, which has been qualified by telephone, where all relevant information has been captured and where at the end of the process you can think that that lead fits the perfect description of what a lead is – and yet still end up with a dissatisfied lead buyer.

Between the creation of a lead and that lead being contacted by the buyer, a number of things may have occurred to alter circumstances resulting in the customer no longer having interest in the product or having a need.

It is vitally important that a replacement policy is as fair as it can be to allow for such scenarios. This should also cover situations where the consumer themselves have misunderstood fundamentals resulting in a non-viable lead. Where leads are telephone generated, it is therefore also necessary that call handlers are continually fed back to and call recordings used as part of the fair assessment process.

Here at Engage we try and use all our experience of lead generation to create the best experience for our buyers. this means looking at flexible communication approaches for different clients and so far our testimonials show that we are on the right track http://www.engagecs.co.uk/leadgeneration.html – although we know you can never stop improving…….

New Audit Report Launched

November 2nd, 2010 by jonathan.barrett

After what feels like years of work (I have been reliably informed it was only weeks!) engage has launched it’s audit reports for those looking to sell or buy IFA practices!

The audits have been developed to meet the needs of either buyers or sellers of IFA practices and provide comprehensive insight into what a client base really looks like.

So buyers – find out what you are buying before it is too late.  Accounts and commission statements are great at telling you what the practice has earned in the past, but not what its future value is (we all know the dangers of working on past performance…). the buyers audit lifts the lid on what you are buying and also helps you identify the untapped potential.

And sellers – get your client base in its best possible shape, iron out those gaps in your data before a buyer uses these to drive down the cost of your business.

Random Marketing

November 2nd, 2010 by andrew.rosser

Talking to customers at the right time is true no matter what the medium used. It is easy to get impressed by visitor numbers to a website or a particular landing page but that doesn’t mean they will convert to business for your product, especially if you are a ‘guest’ on the site – whether this be advertising or as an affinity partner.

A consumer has come to a particular site for a specific reason.  He may have been attracted there by internet marketing techniques or it may be a trusted brand that he visits time and time again. If you are bringing your products to the attention of that customer on a website, if they bear no relevance to his search then your success – measured whichever way you look at it because even brand exposure may be negatively viewed if your appearance is an irritation or a hurdle to his viewing – will be limited at best.

The further your product offering is away from what the customer is searching for the poorer your results will be, even if the customer has a need for the product. So I guess that what this reinforces is the eternal truth that you have to deliver the right  products at the right time to the right person. And it seems to me that for all its technical evolution, the internet has as many if not more examples of scattergun advertising than more traditional media. Many takers for financial advice on www.we7.com , a pretty cool but mostly popular music site? I doubt it.  It looks to me that most adverts are plastered randomly across the internet in the vain hope that they might have a lucky strike….and this is pretty much a standard approach………